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Concurrent Marketing: Integrating Product, Sales, and Service by Frank V. Cespedes,

Concurrent Marketing: Integrating Product, Sales, and Service by Frank V. Cespedes,
Companies today have the capability to develop higher quality products and services faster than ever before. Advances in production quality, cycle time, supply chain arrangements, and customer information - all radical improvements in "upstream" efforts to serve the customer - have altered business competition. Concurrent Marketing is the first book to show why this competitive environment demands a new, more coordinated marketing effort "downstream" in which field sales and service take on increased strategic significance. In such an environment, product management, sales, and service groups must interact more often, more quickly, and in greater depth across an increased number of products, markets, and accounts. Concurrent Marketing explains how companies can integrate the activities of these three groups and leverage functional expertise for competitive advantage. Cespedes addresses the importance of specialist expertise in cross-functional activities; the role and limits of incentives in achieving flexible coordination; the relationship between individual and organizational learning in managing change; the sales force as the fulcrum of marketing efforts; and the consequences of reengineering and team work initiatives that ignore these critical issues. Concurrent marketing presents a competitive opportunity and challenge, says Cespedes, because few firms are yet organized to respond to the new realities of the marketplace. The structures, systems, and processes required to integrate product, sales, and service groups are the building blocks of organizational excellence. They also represent a key to competitive advantage for those companies willing to take the lead.



Leonardo on Art and the Artist by Andre Chastel, X
Leonardo on Art and the Artist by Andre Chastel, X
Here is a complete picture of the techniques and working philosophy of one of the greatest artistic geniuses of the Renaissance. Assembled by a brilliant scholar from Leonardo's own writings--"Notebooks and "The Treatise on Painting--as well as his artistic production, the book offers a carefully balanced view of the artistOs intellectual growth. Drawing on all the relevant writings, and rectifying many errors made by previous scholars, this work differs from earlier studies in its systematic grouping of the passages of Leonardo's writings concerning painting. In organizing the materials, the editor focuses on problems of interpretation; the result is the direct opposite of a simple anthology, offering instead a reconstruction of the underlying meaning of Leonardo's words. For each section, noted French art scholar Andre Chastel has provided an informative introduction and notes, and substantial bibliographic and reference materials for the book as a whole. More than 125 painstakingly reproduced illustrations are found throughout the text, further enhancing this rich and accessible resourceNsure to be welcomed by scholars, lay readers, and any admirer of the incomparable Leonardo. Unabridged republication of "The Genius of Leonardo da Vinci, originally published by The Orion Press, New York, 1961. Notes. Printed Editions of Leonardo's Writings. Table of Manuscripts. Table of Paintings. Chronological Table. List of Illustrations. References to Entries. Over 125 black-and-white illustrations.



Product of group subsets - In mathematics, one can define a product of group subsets in a natural way. If S and T are subsets of a group G then their product is the subset of G defined by

Growth rate (group theory) - In group theory, the growth rate of a group with respect to a symmetric generating set describes the size of balls in the group. Every element in the group can be written as a product of generators, and the growth rate counts the number of elements that can be written as a product of length n.

Semidirect product - In group theory, a semidirect product describes a particular way in which a group can be put together from two subgroups.

Picard group - In mathematics, the Picard group of a ringed space X is the group of isomorphism classes of invertible sheaves on X, with the group operation being tensor product. This construction is a global version of the construction of the divisor class group, or ideal class group, and is much used in algebraic geometry, and the theory of complex manifolds.



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